Work Experience and Technical Skills

Analytics Software

A SNAP SHOT

Team centered extrovert, with ability to socialize data insights, research, and strategic recommendations across groups. Proficient in designing reports that are clear, concise, and include actionable suggestions. Experience communicating and presenting insights and data-backed decks across organizations, at the C-Suite level, and alongside regional managers for implementation.

2023 masters project centers around TV licensing, streaming platform content strategy, and activating fandom. Knowledgeable in implementing organization and simplicity where possible, whether that’s in adopting tooling, thinking laterally, or looking for automation solutions.

Strong interest in content strategy, brand strategy, emerging technologies, and audience development. I value exercising a strategic mindset, creative thinking, data based decision making, and approaching new information with both curiosity and prudence.

Brings understanding for and 5+ years experience in strategy, marketing ,and creative teams in production & social media. Experience in administrative and client facing roles, working with hybrid and remote teams. Experience working with clients in tech, entertainment, education, gaming, and sports.

Bally Sports & Bally Sports+

MANAGER, DATA ANALYTICS

• Design visual weekly, monthly, & quarterly reports measuring 77 social handles against benchmarked KPIs.

• Synthesize large data sets from app, social chatter, campaigns, and owned content performance into clear, actionable insights for brand, marketing, public relations, content publishing, ad sales, and content acquisition.

• Collaborate with key internal stakeholders to plan, manage, and develop key performance indicators for events and campaigns run on social.

• Guide conversations at the C-suite level on social handle structure and increasing opportunities to sell social.

• Develop internal research databases and maintain knowledge-sharing repositories that allow internal stakeholders easy and agile access to key insights

RESEARCH ANALYST

• Providing summary and detailed insights on MLB, NBA, & NHL team fans to business partners via presentations

• Curating information to benchmark and measure brand health fro various sources (social media aggregators, paid media studies, Google Analytics, YouGov); supporting brand team on creative campaign measurement.

• Evaluating shifts in research technologies and companies with valuable tools leveraging AI and machine learning.

• Improved weekly excel workflow, automating 7,000+ lines of viewership data from NLTV to track show performance.

LINEAR & CROSS-PLATFORM RESEARCH INTERN

• Improved weekly workflow by automating 7,000+ lines of viewership data to track adjacencies and performance.

• Preparing performance highlights of regional linear aired MLB, NHL, and NBA games from Who’s Watching TV.

• Summarizing key points of research in PowerPoint to socialize across streaming, marketing, and ad sales teams.

TOORLY, Fan-Demand Platform for Live Music

PROJECT MANAGEMENT INTERN

• Socialized objectives and performance indicators for audience growth to team leads, leading up to beta testing.

• Developed Twitter campaign “Fan Madness,” measuring audience engagement, fandom size, artist “reach” & trending live performances for touring music artists.

• Curated content to launch brand TikTok & IG Reels, engaging artist fanbases and develop TOORLY’s audience.

RELISHMIX

SOCIAL ANALYST INTERN

• Tracked digital marketing for wide-release films across all social media platforms, i.e. The Woman King, Puss in Boots: The Last Wish, Black Panther: Wakanda Forever, One Piece Film: Red, TAR, Amsterdam, The Menu, etc.

• Practiced social listening for audience sentiment and engagement with branded digital media for films, studios, and cast

Heinz College, Carnegie Mellon University

CAPSTONE FOR PARAMOUNT GLOBAL CONTENT DISTRIBUTION: STREAMING & TV LICENSING STRATEGY

• Curated research on market trends in TV content licensing and audience preferences for platform and content, referencing syndicated reports from VIP+, Nielsen, MUSO, and team interviews of entertainment professionals.

• Designed and pulled insights from consumer survey, on audience intrigue and intent to subscribe for branded titles.

• Evaluated franchises to strategically license out, based on 500+ surveyed persons’ interest in accessing titles. Presented recommendations on placement of owned TV titles in SVOD & AVOD.

MarketMe Video Production

PROJECT MANAGER & VIDEO SPECIALIST

• Brainstormed & helped roll out project management tools that improved time performance and workflow.

• Wrote & edited over goal Kickstarter video for Pebby: Smart Pet Toy, a campaign that garnered $600,000+ in backing

• Storyboarded Android Developer Stories videos for Riot Game’s Wild Rift launch & Headspace re-brand launch

• Directed and cut together interviews of 8 leaders in STEM for AnitaB.org’s 2018 Grace Hopper Exhibit, with a focus in visibility for and commitment to diversity, equity, and inclusion.

• Produced & directed brand videos for B2B clothing client, TechStyles

• Wrote, storyboarded, and directed 2D & 3D animated product videos for startups, tech, software, manufacturing, and consumer products to differentiate offerings and brand image from competitors in respective markets.

• Interpreted notes from client for creative implementation by editing/ animation teams & arranged for pick ups with video team as needed

• Managed equipment rentals, studio inventory, and data back ups

EXECUTIVE ASSISTANT

• Prepared timelines for each project, up to 8 simultaneously

• Managed CEO calendar, production schedules, and incoming calls.

• Assured completion & archival of contracts, freelancer documents, and equipment rental agreements

• Booked travel and sleeping arrangements for team; figured out equipment logistics for travel

Ntropic @ Apple Care Media Production

ASSISTANT VIDEO EDITOR

• Managed localized data (e.g. json, .srt, .vtt, web text) in 19 languages, publishing to owned platforms with SQL.

• Streamlined editorial workflow, increasing weekly output of localized videos across 9 languages up to 20-25/ week.

• Built communication with tech subject matter experts, writers, VFX, and graphics teams for content accuracy.

• 1.5 years professional experience working in Final Cut Pro X

  • Managed Final Cut Pro X library file structure, proxy workflow, asset management in a shared storage (XSAN) environment

  • Supported BlackMagic and RED workflows, including compression and delivery

  • Delivered high volume projects, up to 25 videos in 9 languages on swift timelines

  • Gained hands on experience in professional online/offline workflow, managing proxies with file transferring scrips

• Worked in localization for corporate messaging and training content at AppleCare

  • Localized multi-segment video & graphics projects in Final Cut Pro X & After Effects

  • Set up and packaged localized FCP Libraries and AE Projects to external vendors

  • Developed familiarity with EMEA, AMR, and APAC languages by region

• Handled tasks related to publishing

  • Published learning track videos, service content, and executive communications

  • Daily and weekly management of subtitle files and conversions, SRT/VTT

  • Published learning track videos, service content, and executive communications to client’s internal platforms

• Developed training documentation and music repositories for team

Writing IN ACTion

Carnegie Mellon University, Heinz COllege

• Pursuing Masters in Entertainment Industry Management, projected graduation May 2023. GPA 3.40

  • Technical Courses:

    • Statistical Reasoning with R | Programming R for Analytics

    • Database Theory for Creative Enterprises (Access & Query writing) | Visualizing Data in SQL & Tableau

    • Applied Economics, Management Science in Excel (Min/Maxing)

  • Business Courses:

    • Business of Gaming | Branded Entertainment | Communications in VR

    • Business Development | Managing Disruption in Entertainment | Digital Innovations in Music and Entertainment

    • Organizational Design & Implementation | Strategic Marketing | TV Marketing & Advertising

    • Negotiation | TV Business & Legal Affairs | Intellectual Property & Copyright Law

    • Creative Producing | Production Management | Film Economics, Marketing, & Distribution

  • Research Courses:

    • Market Research | Privacy in the Digital Age | Fandom in Music & Media (Consumer Insights)

  • Analytical Courses:

    • Management Science in excel (Min/Maxing) | Applied Economics | Financial Statements & Analysis | Production Accounting

FAirField University, B.A. in Film, Media, & Television

• Graduated from Honors Program, 3.96 GPA

• Admitted to Phi Beta Kappa Honor Society

• Completed English capstone in Writing by invitation

• Completed courses in Marketing, Communication, & Graphic Design

• Worked on 20 student films & 15 marketing video sets

• Co-President of Film Club, member of volleyball club & gym club

• Won best film & best cinematography in student festival 2018 for thesis film, Cold Comfort